I live by the University of Arizona Stadium so I got to watch the construction of the new scoreboard and the light from the giant A shines into my room at night. I, like many people, complained about the new scoreboard; it's an unnecessary cost for an already tight school budget. However, after the A was assembled and lit up I started to understand that the new scoreboard was part of the Arizona brand. This brand is seen everywhere on campus, on students and buildings alike. The Arizona A serves as a symbol to unify Tucson and the University.
